Projects

A curated list of projects I've worked on

How 72 user interviews led to a home screen redesign that improved Day 1 retention by 52%

7 min read

How I used a journey map to improve first time experience and increase new user engagement by 40%

5 min read

How I led a field study for an AI Copilot that increased in-app conversions by 14.5%

5 min read

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